Plaid Friday

Plaid FridayWhile we work every day in Brookline to build a strong local economy and to support our local business community, this message is intended for businesses both in AND around Brookline.

The Shift Your Shopping campaign, started in Cambridge and Somerville in 2009 has now gone national, coalescing groups from around the country to encourage everyone to Choose Local & Independent this Holiday Season.

Plaid Friday is an alternative to the Big Box/Corporate Black Friday idea. This innovation, coming from our brothers and sisters from across the nation, was created in 2009 by our friends in Oakland.

Check out this op-ed by Laury Hammel, explaining why the message makes sense for Greater Boston and beyond.

So, if you’re a local business owner, what can you do? Learn more about it, and prepare to promote it for the 2013 Holiday Season!  Here’s how:

–Include something in an email newsletter

–Offer a discount for customers wearing Plaid

–Promote via Facebook & Twitter.  To make it easy, here’s a template for both:

(consider linking to Shift Your Shopping facebook page and website)
This Holiday Season, we encourage you to Choose Local & Independent! Instead of the frenetic Black Friday experience, participate in Plaid Friday and Shift Your Shopping.

This Holiday Season, we encourage you to Choose Local & Independent! #PlaidFriday #ShiftYourShopping

…oh, and while we have chosen not to endorse Small Business Saturday, we do encourage you to Shift Your Shopping on that day too…and we suggest you pay in cash to save the local merchants the transaction costs from credit card purchases.